Sight and Sound Analysis

First published in 1932, Sight and Sound is a monthly, British film magazine published by the British Film Institute. It focuses more on technical prowess then the big blockbusters and well known actors. The image on the front cover is usually of directors and low key people rather than Empire and similar magazines who sell on the star power/focus point the cover displays. Real film lovers, that appreciate the directors and everything else that comes with a film are more likely to pick this magazine up as this is known as "the film magazine for directors". Instead of big stars interviews, the articles revolve more around the vision and intentions of the directors.

Both blockbusters and independent films can be covered by sight and sound, increasing their target audience and appealing to almost everybody from "Inglorious Bastards" to "21st century girl".

Compared to the other magazines such as total film and Empire, there to entertain, in the media this is seen to be a more informative magazine with many reviews in each issue as well as editors film choices, directors interviews, the insides and outs of new films.

Sight & sound

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Target audience

Unlike my intended audience, the sight and sound appeals to a much older age group being around 35 years to 55 years in the A to C2 bracket. The informative, more in depth writing and reviews support this as there is less trivial, gossip, colloquial, entertaining a lower age group would appeal more to.