Little White Lies

Little White Lies is an bi-monthly independent film magazine that is run by a small group of people with a focus being on one or two independent films rather than reviews and coverage from a lot of films. It is a very arty, graphic based magazine writing on films that are both independent or blockbuster that the editors finds interesting or lays out a message. Along side articles it is packed with illustration and photography relating to cinema. The interviews are occasionally with the directors themselves acting in a similar way to sight and sound.
Each issue of Little White Lies is themed around a single cover film, inspiring the design and editorial content of the entire issue.
Little White Lies breaks normal conventions of a film magazine as it does not include a lot of feature stories on the front cover.

Every little white lies cover looks different based on the issue and whether or not it has writing down the side to tell you what is in the issue. However it is still easily identified by the circle graphic for the title and the arty graphic that each cover person is edited to. I feel this magazine is most suited to my intended target audience due to it's bold, inspired quirkiness with the same target audience. My film being independent and gritty looking, wouldn't fit with the stereotype of empire covering Hollywood glamorous looking films, and isn't the correct target audience.