With Empire magazine mainly looking at big blockbuster movies' such as Twilight and Harry Potter to do their whole issue on, they wouldn't display a picture of an independent movie as this wouldn't appeal to the audience. Films and the magazines, through marketing processes work closely together to ensure the right target audience is being targeted at to ensure the greatest profit.
This front cover fits well with what you would expect to see on an empire film magazine. Daniel Radcliff, easily identified as Harry Potter is the main character and without having to read anything we know what film this will be about. I feel this image is particularly effective as well as he is still in character. It gives it a sense of depth and focus on the film. The only difference with this front cover to the other empire magazines is that the actors head is behind the Empire title. The master head being bright and bold, does stand out and easily creates a brand image for this magazine. There are also selling lines and cover lines which both give a little bit of information out on the left hand side of the magazine usually and catches the attention of others to get them to buy it.
Target Audience
Unlike my own film, Empire targets a much wider audience world wide which is resembled in how it looks mainly at big blockbusters. From the national readership survey site, you can determine that the main audience is from social groups AB and C1 and they are mostly 15-44 year old males. This shows how they style there film to fit there audience, as a lot of the time they depict action stars as well as sex icons like Megan Fox and Angelina Jolie.
