Saturday
Wednesday
Image manipulation
After the photo shoot for potential images for my magazine front cover or film poster, I decided to play around with a image in photoshop to give a broken effect to symbolise how he is not wired like everyone else.
This is the original image
Broken brush effect via photoshop
Background edit
This is the original image
Broken brush effect via photoshop
Background edit
Photo shoot
These are a few images I took of the leading actor to use on either my poster or magazine. Previously on the blog i made an entry on scientific images I played around with to create a base theme, I may also use some of these.
Un-edited versions of the images.
Un-edited versions of the images.
Tuesday
Monday
Hostel package
Seen as I have looked into hostels trailer and inter titles I decided this would be a good film to look at the poster for as it'll give a overall running theme throughout and a branded identity that Hostel holds. These are a few hostel posters I have found with a short annotation of the one I like the most.
I like the simple design of this poster using a single weapon as the main image leaving the rest to the audiences imagination which is scary in itself as you would initially think harm. It is a strong poster in terms of audience and narrative relationship and has a similar theme and colour scheme to the other posters and the trailer itself. There is a clear style running throughout to give a strong brand identity. I like the gritty background linking with the storyline being gritty. It looks like it has been scratched maybe relating to escaping or torture itself. The blood stained hostel title is fitting with the intended genre and as a result very effective. There is a nice balance of text and image with it all neatly and clearly laid out.
I like the simple design of this poster using a single weapon as the main image leaving the rest to the audiences imagination which is scary in itself as you would initially think harm. It is a strong poster in terms of audience and narrative relationship and has a similar theme and colour scheme to the other posters and the trailer itself. There is a clear style running throughout to give a strong brand identity. I like the gritty background linking with the storyline being gritty. It looks like it has been scratched maybe relating to escaping or torture itself. The blood stained hostel title is fitting with the intended genre and as a result very effective. There is a nice balance of text and image with it all neatly and clearly laid out.
The strangers Psychological thriller Poster
This poster for "The Strangers" follows the typical code and conventions of a film poster with the image dominating most the page and having writing at the top and bottom. The image draws the audiences eyes straight to it and keep their focus. The image isn't to busy and shows a subtle image of someone in the background which could connect to "the stranger". Very warm tones are used to give a sense of it happening in a home and it also doesn't look to over done.
The tag line placed at the top of the page also achieves attention from the audience and is easily identified. It uses inclusive words such as were involving the audience straight away showing that in the film it will be easy for the audience to relate, possibly making it more scary. The tag line asks them questions about what it is they will fear, or what it is they were wrong about.
At the bottom of the page there is again institutional information and the website of the film. This is placed here as it is the last thing you will see, therefore taking it away with you.
Having information like this is good as it allows them to find out more that they may not have found from the poster itself however it isn't necessary as long as you know the film title.
By successfully following the codes and conventions of a film poster, it allows the film poster to be recognised as a poster, and also meets the needs and desires of the audience. This film poster uses dark tones and dark lighting to create a fear, horror theme with a figure in the background watching over to create a sense of psychological thriller. From first seeing this film poster, it was easy to identify the genre and work out for yourself what the story line could be. You can also see a sense of vulnerability by having a women standing alone in her room.
The background figure portrays many conventions of horror being masked killers, hiding their true identity, and making them seem inhuman and eerie.
The name of the film again suggests the genre as the name ‘The Strangers’ suggests an unwelcomed guest which is why it is very important that the film name must have a link to genre and to contents.
The lighting comes from within the image and within the home creating realism and adding to the sense of horror being within your home. The positioning of the characters is very effective in this poster having a women in the foreground and a masked person in the background meaning audiences may feel on edge and scared for the safety of this women already before even watching the film.
Other type on the poster includes ‘inspired by true events’adding additional fear and tension to the film and this is typically used in horrors to do so.
Overall I feel this film poster is successful at meeting conventions and portraying the intended genre and creating an automatic audience to poster link. The warm tones invite you in and your attention is automatically drawn to the picture. Interesting glowing typography is used for the title of the film drawing attention to it and giving a sense of mystery.
Film posters I like for this genre
I really like the simplicity yet mysteriousness of this poster. The image acts like a spot light into something and it is unclear what is happening yet the audience wants to know more. There is a red splat print on the film title connoting its genre and adding subtle colour into the image. The slogan is in small print at the top left hand corner reading something very interesting that doesn't seem to link to the picture showing that there may be levels of depth to this film.
There is a conventional involvement list at the bottom of the poster in white, fitting with the rest of the colour scheme. I really like its simplicity yet effectiveness.
This one differs from the previous, yet just as interesting. It uses a figure from the film taking up 3/4 of the picture with someone hostage. Having an image like this allows the viewer to ask questions based on this. There is also interesting font used for the title creating the feel of a horror genre. Having quotes on the left hand side helps sell the film and gives people an idea of what others think of it that may sway there decision to watch.
General film posters analysis
In order to get an idea of conventions in film posters, I have tried to look at a range and analysis what I think is effective and what conventions are normally followed or sometimes broken.
My analysis of newmoon
After looking at various different film posters I have concluded that these are the common conventions that I should either follow or challenge:
Film title
Main actors names usually above, below or opposite an image of them from the film itself
Awards that the film has won along the top or bottom of poster
Image taken from the film (either a character or place)
Colours relevant to style and genre of film.
My analysis of newmoon
After looking at various different film posters I have concluded that these are the common conventions that I should either follow or challenge:
Film title
Main actors names usually above, below or opposite an image of them from the film itself
Awards that the film has won along the top or bottom of poster
Image taken from the film (either a character or place)
Colours relevant to style and genre of film.
Little White Lies
Little White Lies is an bi-monthly independent film magazine that is run by a small group of people with a focus being on one or two independent films rather than reviews and coverage from a lot of films. It is a very arty, graphic based magazine writing on films that are both independent or blockbuster that the editors finds interesting or lays out a message. Along side articles it is packed with illustration and photography relating to cinema. The interviews are occasionally with the directors themselves acting in a similar way to sight and sound.
Each issue of Little White Lies is themed around a single cover film, inspiring the design and editorial content of the entire issue.
Little White Lies breaks normal conventions of a film magazine as it does not include a lot of feature stories on the front cover.
Every little white lies cover looks different based on the issue and whether or not it has writing down the side to tell you what is in the issue. However it is still easily identified by the circle graphic for the title and the arty graphic that each cover person is edited to. I feel this magazine is most suited to my intended target audience due to it's bold, inspired quirkiness with the same target audience. My film being independent and gritty looking, wouldn't fit with the stereotype of empire covering Hollywood glamorous looking films, and isn't the correct target audience.
Each issue of Little White Lies is themed around a single cover film, inspiring the design and editorial content of the entire issue.
Little White Lies breaks normal conventions of a film magazine as it does not include a lot of feature stories on the front cover.
Every little white lies cover looks different based on the issue and whether or not it has writing down the side to tell you what is in the issue. However it is still easily identified by the circle graphic for the title and the arty graphic that each cover person is edited to. I feel this magazine is most suited to my intended target audience due to it's bold, inspired quirkiness with the same target audience. My film being independent and gritty looking, wouldn't fit with the stereotype of empire covering Hollywood glamorous looking films, and isn't the correct target audience.
Sight and Sound Analysis
First published in 1932, Sight and Sound is a monthly, British film magazine published by the British Film Institute. It focuses more on technical prowess then the big blockbusters and well known actors. The image on the front cover is usually of directors and low key people rather than Empire and similar magazines who sell on the star power/focus point the cover displays. Real film lovers, that appreciate the directors and everything else that comes with a film are more likely to pick this magazine up as this is known as "the film magazine for directors". Instead of big stars interviews, the articles revolve more around the vision and intentions of the directors.
Both blockbusters and independent films can be covered by sight and sound, increasing their target audience and appealing to almost everybody from "Inglorious Bastards" to "21st century girl".
Compared to the other magazines such as total film and Empire, there to entertain, in the media this is seen to be a more informative magazine with many reviews in each issue as well as editors film choices, directors interviews, the insides and outs of new films.
Target audience
Unlike my intended audience, the sight and sound appeals to a much older age group being around 35 years to 55 years in the A to C2 bracket. The informative, more in depth writing and reviews support this as there is less trivial, gossip, colloquial, entertaining a lower age group would appeal more to.
Both blockbusters and independent films can be covered by sight and sound, increasing their target audience and appealing to almost everybody from "Inglorious Bastards" to "21st century girl".
Compared to the other magazines such as total film and Empire, there to entertain, in the media this is seen to be a more informative magazine with many reviews in each issue as well as editors film choices, directors interviews, the insides and outs of new films.
Sight & sound
View more presentations from Aimee Deegan.
Target audience
Unlike my intended audience, the sight and sound appeals to a much older age group being around 35 years to 55 years in the A to C2 bracket. The informative, more in depth writing and reviews support this as there is less trivial, gossip, colloquial, entertaining a lower age group would appeal more to.
Empire Magazine Analysis
Empire Magazine
With Empire magazine mainly looking at big blockbuster movies' such as Twilight and Harry Potter to do their whole issue on, they wouldn't display a picture of an independent movie as this wouldn't appeal to the audience. Films and the magazines, through marketing processes work closely together to ensure the right target audience is being targeted at to ensure the greatest profit.
This front cover fits well with what you would expect to see on an empire film magazine. Daniel Radcliff, easily identified as Harry Potter is the main character and without having to read anything we know what film this will be about. I feel this image is particularly effective as well as he is still in character. It gives it a sense of depth and focus on the film. The only difference with this front cover to the other empire magazines is that the actors head is behind the Empire title. The master head being bright and bold, does stand out and easily creates a brand image for this magazine. There are also selling lines and cover lines which both give a little bit of information out on the left hand side of the magazine usually and catches the attention of others to get them to buy it.
Target Audience
Unlike my own film, Empire targets a much wider audience world wide which is resembled in how it looks mainly at big blockbusters. From the national readership survey site, you can determine that the main audience is from social groups AB and C1 and they are mostly 15-44 year old males. This shows how they style there film to fit there audience, as a lot of the time they depict action stars as well as sex icons like Megan Fox and Angelina Jolie.
With Empire magazine mainly looking at big blockbuster movies' such as Twilight and Harry Potter to do their whole issue on, they wouldn't display a picture of an independent movie as this wouldn't appeal to the audience. Films and the magazines, through marketing processes work closely together to ensure the right target audience is being targeted at to ensure the greatest profit.
This front cover fits well with what you would expect to see on an empire film magazine. Daniel Radcliff, easily identified as Harry Potter is the main character and without having to read anything we know what film this will be about. I feel this image is particularly effective as well as he is still in character. It gives it a sense of depth and focus on the film. The only difference with this front cover to the other empire magazines is that the actors head is behind the Empire title. The master head being bright and bold, does stand out and easily creates a brand image for this magazine. There are also selling lines and cover lines which both give a little bit of information out on the left hand side of the magazine usually and catches the attention of others to get them to buy it.
Target Audience
Unlike my own film, Empire targets a much wider audience world wide which is resembled in how it looks mainly at big blockbusters. From the national readership survey site, you can determine that the main audience is from social groups AB and C1 and they are mostly 15-44 year old males. This shows how they style there film to fit there audience, as a lot of the time they depict action stars as well as sex icons like Megan Fox and Angelina Jolie.
Film magazines
As part of our ancillary products, we have been asked to create a Film magazine front page. Film magazines are a chance to review, interview and advertise upcoming actors and films. They also celebrate and provide information on films past and present and from the films we hate, to the films we love.
"Empire" is one of the UK s' best selling film magazine which focuses on popular titles attracting a wide target audience, usually high budget films. A huge percent of their readers are male and regular buyers fit into the stereotypical film fanatic. Common traits in Empire which may relate to the male association is the use of heavy imagery, very little text and any writing there is, tends to be big, bold and vibrant.
For any magazine, the front cover is the decider of whether they will find it interesting this week or even appealing enough to pick it up to read what they can find inside. Some of the main codes and conventions that you expect to see on a film magazine front cover are as follows:
- Mainly a close up shot showing the actor or a shot in costume from the film.
- A common convention in most magazines, the big bold mast header along the top of the page. Taking empire for example, it is a worldwide well known magazine and sometimes the image overlaps the header yet is still easily identified as being Empire.
-Film magazines tend to use dark, primary colours because they are simple and bold.
-The names of actors, actresses and famous directors are featured on the front to draw in all kinds of different target audiences.
-Only three/ four colours maximum are used on the front cover to maintain the simplicity of the magazine. Always fitted with the genre of the film their advertising.
"Empire" is one of the UK s' best selling film magazine which focuses on popular titles attracting a wide target audience, usually high budget films. A huge percent of their readers are male and regular buyers fit into the stereotypical film fanatic. Common traits in Empire which may relate to the male association is the use of heavy imagery, very little text and any writing there is, tends to be big, bold and vibrant.
For any magazine, the front cover is the decider of whether they will find it interesting this week or even appealing enough to pick it up to read what they can find inside. Some of the main codes and conventions that you expect to see on a film magazine front cover are as follows:
- Mainly a close up shot showing the actor or a shot in costume from the film.
- A common convention in most magazines, the big bold mast header along the top of the page. Taking empire for example, it is a worldwide well known magazine and sometimes the image overlaps the header yet is still easily identified as being Empire.
-Film magazines tend to use dark, primary colours because they are simple and bold.
-The names of actors, actresses and famous directors are featured on the front to draw in all kinds of different target audiences.
-Only three/ four colours maximum are used on the front cover to maintain the simplicity of the magazine. Always fitted with the genre of the film their advertising.
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